Due to the narrow window of consumer responses, email conversion rates can be measured with a very high degree of accuracy, which allows marketers to develop very sophisticated metrics and strategies for this important medium. Traditional Media Campaigns are used commercially to build brand awareness and drive consumer behaviour. To help you create better campaigns that meet your specific goals, we’re going to take a look at 6 of the best social media campaigns we’ve seen – what they did and why they worked. Follow to see more stories about Marketing on your homepage and in your Medium Daily Digest in Business Administration - Marketing, and M.S. Via the #WhatsYourName hashtag, Starbucks wanted to honor and respect the name that each customer wanted to be referred to as. Users just had to record a video of themselves dancing on TikTok using the campaign hashtag and they could be as creative as they wanted. Naturally, wading into the murky waters of political and social issues is never easy, and all brands must tread carefully on this one. The world isn’t always a nice place. ReQueue to automatically reshare your best evergreen content. Spotify encouraged users to share their data across social media, thus in turn helping to create a mass of user-generated content that got people talking about music and Spotify. Newspapers still retain considerable prestige and relatively high consumption rates in some areas. This is really important. Why use a unique hashtag? The authoritative voices of influencers from your community can unlock your target audience. Billboard marketing has not seen the reduction in effectiveness that other print mediums have, primarily due to their limited marketing function of creating marketing impressions on drivers. The level of reach, ease of use, the opportunity to engage with consumers at a personal level, and its budget-friendly nature make it a very powerful resource. Telemarketing Telemarketing remains a robust form of marketing due to its push nature and the introduction of new technologies, like automation and cross channel lead generation, which has enhanced conversion effectiveness. … This form of marketing has been effective for some types of brand awareness and local event promotion, which should continue in spite of the rising popularity of online marketing platforms. Proceeds from each event are donated to local causes and charities. Social Media Marketing Social media sites like Facebook and Twitter have huge followings that present enormous marketing possibilities for businesses. It was a bold campaign that built on Starbucks’ famous coffee shop experience of writing your name on the side of your cup. Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. The campaign was a massive success. The ability to gauge consumer interest in products, brands and social trends offers a huge amount of valuable information that marketers can utilize to create effective and narrowly targeted marketing campaigns. Spotify personalized data (and people just love personalization in 2020), visualized it and got people to share it. Powerful social media campaigns have the tendency to go viral over the internet. A great social media campaign has the power to raise awareness of your brand, strengthen connections between you and your audience and increase sales. Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Platform Used. 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